The Support, Not Stigma campaign was developed to challenge misconceptions surrounding HIV while encouraging compassion, education, and access to care. As part of the creative team, I helped shape the campaign's visual identity by collaborating on concept development, directing photoshoots, coordinating production, and designing campaign assets for CTA transit advertising, digital media, and print collateral.

Grounded in authentic storytelling, the campaign replaced fear and judgment with messages of dignity, visibility, and support, using bold visuals and inclusive design to foster meaningful conversations about HIV and community health throughout Chicago.